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Bibliographie Leader d'opinion

Ben Miled H., et Le Louarn P. (1994), Analyse comparative de deux échelles de mesure du leadership d'opinion : validité et interprétation, Recherche et Applications en Marketing, 9, 4, 23-51.

Bertrandias L. et Goldsmith R. (2006), Some psychological motivations for fashion opinion leadership and fashion opinion seeking, Journal of Fashion Marketing and Management, 10, 1, 25-40.

Burt R.S. (1999), The social capital of opinion leaders, Annals of the American Academy of Political and Social Science, 566, 37-54.

Cakim I. "E-fluentials Expand Viral Marketing", www.imediaconnection.com, October 28,  2002

Chan K.K. et Misra S. (1990), Characteristics of the opinion leader : a new dimension, Journal of Advertising, 19, 3, 53-61.

Childers T.L., Assessment of Psychometric Properties of an Opinion leadership Scale, Journal of Marketing Research, May, 23, 184-188, (1986).

Feick L., and Price L. , The Market Maven : a Diffuser  of Marketplace Information, Journal of Marketing Research, 51, January, 83-87, (1987).

Flynn L. R., Goldsmith R.E. and Eastman J.K, Opinion leaders and Opinion Seeker : Two New Measurement Scales, Journal of the Academy of Marketing Science, 24, 2, Spring, 137-147, (1996).

Goldsmith R. E, and Stith, M. T., The Social Values of Fashion Innovators, Journal of Applied Business Research, 9, 1, 10-16, Winter, (1992).

Goldsmith R.E et Desborde R. (1991), A validity study of a measure of opinion leadership, Journal of Business Research, 22, 1, 11-19.

Goldsmith R.E et De Witt T.S (2003), The predictive validity of an opinion leadership scale, Journal of Marketing Theory and Practice, 11, 4, 21-35.

Goldenberg J. Sangman H., Lehmann D. et Hong J.H, (2009) The role of hubs in the adoption process, Journal of Marketing, 73, 1-13.

Herr P. M., Kardes F.R., and Kim J.  Effects of Word-of-Mouth and Product Attribute Information on Persuasion : an Accessibility Diagnostic Perspective, Journal of Consumer Research, 17, March, 454-462, (1991).

Hinz O, Sliera B., Barrot C. et Becker J, (2012), Seeding Strategies for viral marketing : an empircial comparison, Journal of Marketing, January, forthcoming.

Iaccobucci D., and Hopkins N., Modeling Dyadic Interactions and Network in Marketing, Journal of Marketing Research, 29, February, 5-17, (1992).

Iyengar R, Van del Bulte C and Valente W, How social networks and opinion leaders affect the adoption of new products, Marketing Science, 30, March, April, 195-212

Jacoby J., The Construct Validity of Opinion Leadership, Public Opinion Quaterly, 38, 81-89, (1974).

Johnson-Brown  J., and Reingen P. H.,  Social Ties and Word-of-Mouth Referral Behavior, Journal of Consumer Research,14, December, 350-362, (1987).

Katz E. , and Lazarsfeld P., Personal influence, Glencoe : Free Press, (1955).

Keller E. B. and Berrry J. The Influentials, Simon & Schuster Ed., (2003).

Kelman H.C., Processes of Opinion Change, Public Opinion Quarterly, Spring, 57-78, (1961).

King C. W., Fashion Adoption :  a Rebuttal to the Trickle down Theory, in Mc Neal, Dimensions of consumer Behavior, Appleton, Century Crofts, (1969).

Montgomerry D., and Silk A., Clusters of Consumer Interest and Opinion leaders' Spheres of Influence, Journal of Marketing Research, August, 317-321, 301-310, (1971).

Myers J. H., and Robertson T.S., Dimensions of Opinion leadership, Journal of Marketing Research, February, 9, 41-46,  (1972) .

Price L., and Feick L., The Role of Interpersonal Sources in External Search: an Informational Perspective, Advances in Consumer Research, 250-255, (1984).

Reingen P.H., and Kerman  J.B.,  Analysis of Referral Networks in Marketing: Methods and Ilustrations, Journal of Marketing Research,  23, November, 370-378,(1986).

Richins M. L., and Root-Shaffer T., The Role of Involvement and Opinion leadership in Consumer Word-of-Mouth : an Implicit Model Made Explicit, Advances in Consumer Research, 15, 32-36, (1988).

Robertson T et Myers J., (1969), Personality correlate of opinion leadership nd innovative behavior, Journal of Marketing Research, 6, may, 168-178.

Rogers E. , Diffusion of innovations, New York: The Free Press, 2nd ed., (1983).

Summers J.O, The Identity of Women's Clothing Fashion Opinion leader, Journal of Marketing Research, 7, May, 178-185, (1970).

Venkatram M.P., Enduring Involvement and Characteristics of Opinion leaders: a Moderating or Mediating Relationship ?, Advances in Consumer Research, 17, 60-67, (1990).

Vernette E., (2002). Le rôle et le profil des leaders d'opinion  pour la diffusion de l'internet, Décisions Marketing, 25, janvier mars, 37-51.


Vernette E., (2004), Targeting women's clothing fashion opinion leaders in media planning : an application for magazines, Journal of Advertising Research , 44, 1, march, 90-107.

Vernette  E. et Flores L., (2004), Communiquer avec les leaders d’opinion en marketing : comment et dans quels médias ?, Décision Marketing, 35, 23-37.  

Vernette E. et Schmutz B.,Magazines : medium for opinion leaders, a medium for audience leverage, Excellence  in Internatioal Research  2003, ESOMAR-ARF, p. 405-432, (2003).

Watts D.J. et Dodds P.S. (2007), Networks, influence, and public opinion formation, Journal of Consumer Research, 34, 4, 441-458.

Weiman G., The Influentials : Back to the Concept of Opinion leaders ? Public Opinion Quarterly, Summer, 55, 2, 267-280, (1991).

Weiman G., The influentials : people who influence people, SUNY series, NY, (1994).

Yale L. J., and Gilly M. C., Dyadic Perceptions in Personal Source Information Search, Journal of Business Research, 33, 3, 225-238, (1995).